Emerging from a necessity and a wish to pursue design independently, Bela was established in 2018. The brand has consistently evolved while upholding its fundamental principles of minimalism, prioritizing quality over quantity, and maintaining a strong local focus. This commitment is reflected in the ethical sourcing of materials, collaborating with regional suppliers whenever feasible, and refining each product internally.

BELA exists within a network of multidisciplinary creators and artists across the GCC and globally. Through this engagement, we aspire to share and delve into these essential values with like-minded thinkers and creators, aiming to enhance the realms of fashion, design, and art.